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MFW Social Posts
October 11, 2022
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| WHY CHOOSING A FREIGHT BROKER ON PRICE ALONE COULD HURT YOUR BOTTOM LINE (PART I OF A FOUR-PART SERIES) Costs. Expenses. Margin. 💰 💲 💵 Especially now, controlling the financial aspects of freight movement is under an intense microscope – as it should be. At a minimum, profitability is at stake. With that in mind, please consider this basic truth: 🤜 In trucking, there inevitably will be challenges to overcome; unexpected hurdles to clear. How effectively those hurdles are handled will determine whether or not the shipment is profitable. Here’s a recent example that exemplifies what we mean: 🚛 RARE EQUIPMENT NEEDED, PLEASE! A customer of ours required 53-foot trailers with liftgates – rare equipment that’s in high demand, to say the least. After some lengthy due diligence, we provided traditional 53-footers, BUT also located companies that could bring forklifts to the receiving site so the receiver could unload the freight themselves. Results? 👉 Expedited transit times 👉 Significant cost savings for the customer 👉 Customer satisfaction through the roof! It turns out that while our quote was competitive, it was actually our ingenuity – the innovative ways we approach problem-solving at #mfw – that really made this move cost-effective. A broker’s quote is but one piece of the “overall cost puzzle.” However, it’s the potential HIDDEN costs that lurk within freight transportation that can erode profitability, customer delight, and your certainty. |