--- title: The Tail Is Now Wagging The Dog, And What This Means For Shippers - MyFreightWorld description: Noteworthy news bullets we thought would inform. MFW makes the wheels of transportation less squeaky. We do this by having an extremely high give a dang level, proactive communication, and shooting straight - even if the news isn't great image: https://blog.myfreightworld.com/hubfs/Imported_Blog_Media/Dog-Tail-Wagging-GIF.gif --- [Skip to content](https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers#main-content) ![MYFREIGHTWORLD LOGO-1](https://blog.myfreightworld.com/hs-fs/hubfs/MYFREIGHTWORLD%20LOGO-1.png?width=1499&height=786&name=MYFREIGHTWORLD%20LOGO-1.png) Open main navigation Close main navigation - [Get Quote](https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers#Webquote) [Get Quote](https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers#Webquote) Nov 17, 2022 3:34:06 AM # The Tail Is Now Wagging The Dog, And What This Means For Shippers [mike](https://blog.myfreightworld.com/blog-posts-myfreightworld/author/mike) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers) [envelope icon](mailto:?body=https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers) | **MFW Social Posts** November 17, 2022 | | --- | | | | --- |   THE TAIL IS NOW WAGGING THE DOG, AND WHAT THIS MEANS FOR SHIPPERS In the past, manufacturers (the dog) dictated terms to retailers (the tail) – in fact, mandating entire supply chain dynamics. But today the “Big Three” retailers – Walmart, Target, and Amazon – are showing manufacturers who’s the boss, resisting price increases and making other sweeping demands, causing: 👉 Cancelled orders, increasing inventory (and associated carrying costs) 👉 Suppliers to provide discounts 👉 Depressed revenue and margins across entire industries The GOOD news: Smart business leaders on both sides of the fence are teaming up to achieve mutually beneficial outcomes. At [#mfw](https://www.linkedin.com/feed/hashtag/?keywords=mfw&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6999014231878627328), we ask you to consider our version of this concept:  R.A.P.I.D. R … elationship. Is your freight broker viewed as a mere order-taker, or something more? Is “quoted price” the deciding factor, or is having a trusted resource that improves your organization’s overall bottom line and customer satisfaction more important? A … ctive listening. Many in the logistics industry enjoy talking “at” prospects and customers, yammering endlessly about their capabilities and so-called solutions, rarely taking a breath to understand the root causes of urgent and expensive problems. Is that what you want? Or might you desire a legitimate …👇 P … artnership. True collaboration is the next rung up from relationship. Think “collective problem-solving; sharing of key data; working TOGETHER on shared issues for the greater good.” I … nnovation. Here’s where the real fun begins. When the previous three elements are realized, then the whole becomes greater than the sum of its parts. “New Truths” emerge from deeper understandings of specific, shared challenges, and only then can fresh, effective solutions develop. D … estiny. As in, “co-destiny,” born from “co-design” … which is what an innovative partnership really is at its core. Success is rarely realized in a vacuum. A one-way street often results in a dead end. 💪 Is it time to reimagine YOUR freight broker’s role – how they can help you “R-A-P-I-D ly” maintain your company’s competitive edge while helping protect you against constant, changing market forces and shifting power dynamics? Said another way, who do you want on your TEAM that helps you across the goal line? If you answered ‘Yes’ then please contact us today. This is not only what we do, it’s who we ARE. [#transportation](https://www.linkedin.com/feed/hashtag/?keywords=transportation&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6999014231878627328) [#logistics](https://www.linkedin.com/feed/hashtag/?keywords=logistics&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6999014231878627328) [#freightforwarding](https://www.linkedin.com/feed/hashtag/?keywords=freightforwarding&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6999014231878627328) [SEE OUR POST ON LINKEDIN!](https://www.linkedin.com/feed/update/urn:li:activity:6999014231878627328) [#trucking #shipping #supplychain #3PL](https://blog.myfreightworld.com/blog-posts-myfreightworld/tag/trucking-shipping-supplychain-3pl), [Social Posts](https://blog.myfreightworld.com/blog-posts-myfreightworld/tag/social-posts) ## Related posts [![](https://blog.myfreightworld.com/hs-fs/hubfs/Imported_Blog_Media/Tech-Tools.jpg?height=200&name=Tech-Tools.jpg)](https://blog.myfreightworld.com/blog-posts-myfreightworld/mfw-social-post-june-16-2022) [#trucking #shipping #supplychain #3PL](https://blog.myfreightworld.com/blog-posts-myfreightworld/tag/trucking-shipping-supplychain-3pl), [Social Posts](https://blog.myfreightworld.com/blog-posts-myfreightworld/tag/social-posts) ## [What Happens When You Need More Than Quotes, Technology, And Tracking?](https://blog.myfreightworld.com/blog-posts-myfreightworld/mfw-social-post-june-16-2022) [mike](https://blog.myfreightworld.com/blog-posts-myfreightworld/author/mike) Jun 16, 2022 4:31:56 AM MFW Social Posts June 16, 2022 [Read more](https://blog.myfreightworld.com/blog-posts-myfreightworld/mfw-social-post-june-16-2022) [![](https://blog.myfreightworld.com/hs-fs/hubfs/Imported_Blog_Media/workinglatre.jpg?height=200&name=workinglatre.jpg)](https://blog.myfreightworld.com/blog-posts-myfreightworld/mfw-social-post-may-17-2022) [#trucking #shipping #supplychain #3PL](https://blog.myfreightworld.com/blog-posts-myfreightworld/tag/trucking-shipping-supplychain-3pl), [Social Posts](https://blog.myfreightworld.com/blog-posts-myfreightworld/tag/social-posts) ## [We Take Our Laptops Home At Night. Our Competitors Don’t.](https://blog.myfreightworld.com/blog-posts-myfreightworld/mfw-social-post-may-17-2022) [mike](https://blog.myfreightworld.com/blog-posts-myfreightworld/author/mike) May 17, 2022 6:55:24 AM MFW Social Posts May 17, 2022 [Read more](https://blog.myfreightworld.com/blog-posts-myfreightworld/mfw-social-post-may-17-2022) [![](https://blog.myfreightworld.com/hs-fs/hubfs/Imported_Blog_Media/puzzle-peice.jpg?height=200&name=puzzle-peice.jpg)](https://blog.myfreightworld.com/blog-posts-myfreightworld/passively-job-searching-without-much-luck-try-this-on-for-size) [#trucking #shipping #supplychain #3PL](https://blog.myfreightworld.com/blog-posts-myfreightworld/tag/trucking-shipping-supplychain-3pl), [Social Posts](https://blog.myfreightworld.com/blog-posts-myfreightworld/tag/social-posts) ## [Passively Job Searching Without Much Luck? Try This On For Size…](https://blog.myfreightworld.com/blog-posts-myfreightworld/passively-job-searching-without-much-luck-try-this-on-for-size) [mike](https://blog.myfreightworld.com/blog-posts-myfreightworld/author/mike) Nov 3, 2022 6:20:56 AM MFW Social Posts November 3, 2022 [Read more](https://blog.myfreightworld.com/blog-posts-myfreightworld/passively-job-searching-without-much-luck-try-this-on-for-size) --- ## Powerful alone. Stronger together ### **Peace of Mind** We handle logistics, allowing you to focus on growing your core business. Our team at MFW ensures timely delivery of your product for your peace of mind. **Expertise** Our team at MFW offers a wide range of solutions to enable you to make well-informed decisions that are in line with the needs of both you and your customers. **Efficiency** Cut down on wasted time with MFW’s advanced technology, bringing together all of your shipping solutions in a single, convenient location for more intelligent decision-making. [![MYFREIGHTWORLD LOGO-1](https://blog.myfreightworld.com/hs-fs/hubfs/MYFREIGHTWORLD%20LOGO-1.png?width=500&height=262&name=MYFREIGHTWORLD%20LOGO-1.png "MYFREIGHTWORLD LOGO-1")](https://www.myfreightworld.com/) 7007 College Blvd #150, Overland Park, KS 66212 [(877) 549-9438](https://www.google.com/search?q=my+freight+world+address&rlz=1C1RXQR_enUS1073US1073&oq=my+freight+world+address&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQIRigAdIBCDc5NzRqMGo5qAIAsAIA&sourceid=chrome&ie=UTF-8#) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "mike", "url" : "https://blog.myfreightworld.com/blog-posts-myfreightworld/author/mike" }, "dateModified" : "2024-03-11T16:35:40.936Z", "datePublished" : "2022-11-17T09:34:06.000Z", "headline" : "The Tail Is Now Wagging The Dog, And What This Means For Shippers - MyFreightWorld", "image" : [ "https://blog.myfreightworld.com/hubfs/Imported_Blog_Media/Dog-Tail-Wagging-GIF.gif" ], "mainEntityOfPage" : { "@id" : "https://blog.myfreightworld.com/blog-posts-myfreightworld/the-tail-is-now-wagging-the-dog-and-what-this-means-for-shippers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.myfreightworld.com/hubfs/MFW%20Logo-1.png" }, "name" : "MyFreightWorld" } } ```